Our Story

WHITECAP CHEVROLET BUICK GMC, SERVING SLAVE LAKE SINCE 1988!

WHITECAP CHEVROLET BUICK GMC, SERVING SLAVE LAKE SINCE 1988!

Whitecap Motors opened its doors in 1988. 30 years later, we are now known as Whitecap Chevrolet Buick GMC. Our name may have changed but our commitment to our customers has remained the same after all these years! We are a full-service Buick, Chevrolet, GMC Dealership with new / used and certified pre-owned vehicles, our Certified Service Center, Parts and Accessories and Rental Company. We're an Amvic licensed business gladly serving Slave Lake, Wabasca and anywhere you are!

PRESIDENT'S CLUB AWARD WINNER

The GM President’s Club Award is presented to the top 50 GM Dealers in Canada, recognizing excellence in customer satisfaction, new vehicle sales and dealership growth throughout the year. And in 2018, Whitecap Chevrolet Buick GMC made it!!! We are truly honoured to be recognized for this prestigious award and we'd like to thank General Motors, the Whitecap Family and our loyal customers, without whom none of this would be possible. We've been serving the community of Slave Lake for over 31 years now and we look forward to many, many more!

PRESIDENT'S CLUB AWARD WINNER

LOCALLY OWNED AND OPERATED

A Word from Our Owner

As we approached our dealership's 30 year anniversary, our owner, Colin, sat down with the Slave Lake Region Visitor Information Centre to discuss the future of Whitecap and the importance of the Slave Lake community in his personal and professional life. Unlike some dealerships, you won't find our owner in an office building 300 kilometres away. Instead, you might catch him on his boat dropping a line in lesser Slave Lake on the weekend!