Gm Heroes Program

general motors heroes

ALL OF CANADA THANKS YOU. AS DO WE.

In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes a $1,000* bonus towards the purchase or lease of eligible new 2020 or 2021 Chevrolet, Buick, GMC or Cadillac vehicles. Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible.* Plus, this great new offer can be combined with other retail offers and partner programs!

FREQUENTLY ASKED QUESTIONS

Who is Eligible for the Heroes Bonus?

Canadian Forces personnel who qualify for this program include:

  • Active members

  • Reserves

  • Veterans

  • Spouses* of any of the above including surviving spouses

First Responders personnel who qualify for this program include active:

  • Firefighters

  • Police

  • EMT/paramedics

  • 911 dispatchers

  • Spouses* of any of the above

Professional Healthcare Workers practicing at a Canadian hospital, clinic or nursing/retirement home, including:

  • Nurses

  • Doctors

  • Professional Healthcare Workers
See Whitecap Chevrolet Buick GMC for vehicle eligibility on new 2020 or 2021 Chevrolet, Buick and GMC models.
Simply bring in your current or former proof of Canadian Forces membership, valid proof of current Canadian First Responder employment/government issued ID or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to Whitecap Chevrolet Buick GMC.
There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.
Yes, you can share your bonus with your spouse.
Yes, in most cases. Ask Whitecap Chevrolet Buick GMC for more details.
Yes. Whitecap Chevrolet Buick GMC will be able to provide more information on trade-ins.
Whitecap Chevrolet Buick GMCGm Heroes Program